In this online day and age, it’s more important than ever for businesses to have an adequate Internet presence. Regardless, a website that does not work can cause a business to suffer. Follow these techniques and guidelines to build a modern, successful website.
Always check your website from a variety of browsers in different areas of the country or world. What you see on your side may not always be what the others see on theirs. Research all the commonly used browsers and design accordingly. Have a friend or colleague pull up your site in an alternate operating system to ensure their view is comparable to your own.
Try using fixed-position navigation to let your users navigate with ease. This involves locking your site’s navigation panel as visitors scroll down. This isn’t just great for a visitor, you can also help out Internet marketers because it allows visitors to have an easier time doing an action like buy products or sign up to get a newsletter.
Display a tagline in a prominent space on your website. A tagline will be a motto or some statement about your business focus. Use clear taglines to help people that visit your page. You only have a few second to get their attention and get them them to look through the whole website.
Do not use a lot of graphics. While graphics are important to give your website a professional, cohesive and well-designed look, using too many of them can create clutter. Graphics are not to be used for decorative purposes only. They need to add true content to the site. Your site will be easier to navigate too if you keep the graphic clutter to a minimum.
Remember that your site should pass the “NoScript” test. Download the extension to ensure your website is readable. Some types of content, such as product ordering systems, won’t work without scripts, however if your website looks completely blank without any scripts, you have work to do.
Consider your website’s background carefully. Some sites have moving GIF backgrounds, which can be great at times, but can make your text difficult to read at other times. Use a light colored background which fits into your site’s color palette.
With a newsletter, you’ll get repeat users. When you allow people to receive notifications about special events, discounts or updates, they are more likely to visit your site multiple times. Put the sign-up box near the top of your site so they can easily find it, and check how many sign up when you move it around your page. Do not distribute the newsletter to people who have not specifically requested it; otherwise, recipients might become irritated.
You are in the right direction if you are using a web host’s website building tools, but it is not ideal to rely solely on those tools. You want a site that truly reflects your personality and business image, and that requires some custom options not offered by these tools.
You have access to a number of different programs to help you do this. These are easy and will help you design a lovely site. The monetary investment is typically worth it; if you try, and fail, to create a nice website on your own, visitors just aren’t going to come to your site.
Talk to other web designers to make sure that you have adequately learned what you needed to in order to build your site. It is difficult to keep all of the details of web design in mind, and it is common to become confused while designing and miss a thing or two. That’s why it’s good to have knowledgeable friends “proof” your site for you.
Know what your subject is. This means that no matter what information you share, do your research. By providing your viewers with information that is murky or false, you lose traffic. Having a thorough understanding of your subject matter is vital to having a successful website.
Don’t overwhelm users with too much content. A huge amount of content may be hard for you to organize and may confuse and annoy those who come to your site.
Your site should be optimized to handle older Internet Explorer versions. Most people have a love-hate relationship with IE; however, many people are still using it, including older versions. They don’t render pages that have to do with regular standards on the web so you have to figure out a work around. Read up on the so-called “box model bug” which has bothered IE users for a long time.
If you are just starting out in web design, use a simple template for your layout, then modify it with your own code. Learn the basics first, then add to and improve your site design as you get more comfortable with the technology.
Your links should always contain content in text form on every page you insert them. That will help the reader know what they’re clicking on. It is very easy for visitors to your page to accidentally hit a link if it has no text content.
Create a usability test to see how effective your site is. Overall, the tasks’ purpose is to find some functionality or information that’s buried in the website. If you have a well-designed website, then the task should be easy to complete by the user. They can give you valuable feedback if they encounter an issues.
Throughout the design process, it is essential to make sure your site’s designs looks and works the way you want it to on every web browser, so always check it across all common web browsers. Each individual browser will interpret your site differently, and sometimes, the user experience varies dramatically between each browser. A little bit of research will help you decide which browsers are used most often, at that time. Make sure to beta-test your site on all popular browsers, including those used on mobile devices.
Keep in mind that your entire website doesn’t have to be all designed by you solo. Web design requires knowledge of many different areas including graphic design, user interface design, web programming, search engine optimization and content creation. Don’t be afraid to get help if you need it. If you are not comfortable working on a certain aspect of your site, consider hiring a professional to offer assistance.
Development platforms make the code for you, however, there are some that aren’t as trustworthy as the classic text editors. What a platform does is help you paste the code onto features that you have made. It makes things simple, but it can create some bulky, messy code. To make things more error-free, working the old fashioned way, via a text editor, is the smarter approach.
Ask your web host what is and isn’t allowed when it comes to streaming video through your site. It is not uncommon for hosts to forbid users to host video content. FLV files use too much room on the public servers. Therefore, you should check this out beforehand or you could potentially waste all your efforts.
Be sure that you don’t have a design for your website that is too similar to that of your competitors’ sites. To make sure this does not occur, have a look at the websites of your competitors. Obviously, similar websites won’t separate you from the pack. Your site will be considered as a copycat of your competitors’ and not seem trustworthy.
Don’t buy literature when learning web design. It’s not exactly a bad investment. Many magazines have books have numerous tips and tricks. However, you can find the same information online free of charge. Books that cost money won’t tell you anything different than those that don’t.
Site security is always something you want to consider. SSL certificates go a long with for security. You can also consult with the host about security features they may have for the package you choose.
You always want to take site security seriously. Purchase a SSL certificate if you handle payments or other person information. Check the site host for more features that are available.
One reason to keep up with your website, is to check for negative comments or spam. If you have a blog or forum, this is a must. A professional website designer will always be prepared to wipe away the trash and clean up the page.
You should create a visual sitemap so that you are able to plan ahead more effectively. With this sitemap, you will be able to track how the structure of your website is developing. Going from here, you are going to be able to identify if any areas are going to need improvement, or if you neglected an area. Nothing can fully replace a clear, easily interpreted visual.
Try using a favicon on your Internet site. Make you site recognizable in your customer’s favorites list with this small graphic. Memorable favicons help you stand out when people look at their bookmarks. Your favicon should, ideally, match your website’s general theme and logo.
When creating multiple pages in a subcategory of your website, the copy/paste feature of your PC is your best friend! Rather than creating brand new code for each individual page, merely copy and paste the main code section, change it as necessary, and save the tweaked code as a brand new file every time. You will be able to use this master copy over and over again.
If your website is normal, keep the colors in the background normal and neutral. Avoid textured backgrounds because they can overwhelm the site and make it look amateur. Stick to white or other neutral shade. Studies have proved that using neutral colors can make your site a lot easier to read.
Open space on a website is restful and allows the visitor to focus. It is a mistake to pack as many bells and whistles as possible into your website. Eliminating clutter will let your customers have an easier experience in navigating your website, and will let them relax and enjoy the experience.
Name your site something descriptive that reflects its content. If you want to partake in a little experiment, search the web for “untitled document.” See how many inexperienced web designers there are! It is very important that you name every one of your websites. Search engines make use of this as a large portion of the algorithms they use for determining page rank.
When it comes to posting important information on your website, place it high and far to the left. When people are reading, their eyes travel left to right. Anything on the left, therefore, will be read first.
Better design your site by taking ideas from other successful sites. Look for elements that you like and do not add things that don’t appeal to you. This will make you stand out from the competition.
A good reason to stay on top of your site maintenance is so you can always delete negative content and spam if it happens to appear on your site. If you have a blog or forum, this is a must. Getting rid of any problems in advance is what a great site designer is paid to do.
As you now know, web page design is easier than most people think. Just get the basic principles down and get into projects to see how well you can do. To get the best results possible, use all of the tips you’ve read in the article above.
Don’t clutter up your website with oversized advertisements. This can make your visitors feel very uncomfortable. Therefore, add content that will not look like clutter on your website, and your visitors will be so impressed by how professional it looks that they will return.